{"id":753,"date":"2024-04-08T09:04:50","date_gmt":"2024-04-08T09:04:50","guid":{"rendered":"https:\/\/atconsulting.hu\/?p=753"},"modified":"2024-12-02T10:38:22","modified_gmt":"2024-12-02T10:38:22","slug":"miert-erdemes-ragaszkodni-az-alphabet-reszvenyekhez","status":"publish","type":"post","link":"https:\/\/atconsulting.hu\/index.php\/2024\/04\/08\/miert-erdemes-ragaszkodni-az-alphabet-reszvenyekhez\/","title":{"rendered":"Mi\u00e9rt \u00e9rdemes ragaszkodni az Alphabet r\u00e9szv\u00e9nyekhez?"},"content":{"rendered":"\n<p>Jim Cramer (amerikai telev\u00edzi\u00f3s szem\u00e9lyis\u00e9g, \u00edr\u00f3, el\u0151ad\u00f3m\u0171v\u00e9sz \u00e9s egykori hedge fund menedzser. \u0150 a Mad Money m\u0171sorvezet\u0151je a CNBC-n, \u00e9s a Squawk on the Street m\u0171sorvezet\u0151je), h\u00e9tf\u0151n a CNBC m\u0171sor\u00e1ban elmagyar\u00e1zta, mi\u00e9rt \u00e9rdemes a befektet\u0151knek az Alphabet r\u00e9szv\u00e9nyeit tartani a portf\u00f3li\u00f3jukban, dics\u00e9rve a keres\u00e9si \u00fczlet\u00e1g \u00e9s a v\u00e1llalati tulajdon\u00fa YouTube folyamatos siker\u00e9t.<\/p>\n\n\n\n<p>Cramer \u00fagy d\u00f6nt\u00f6tt, hogy elad n\u00e9h\u00e1ny Alphabet r\u00e9szv\u00e9nyt, mert att\u00f3l tartott, hogy az \u00faj mesters\u00e9ges intelligencia lek\u00e9rdez\u0151 rendszerek v\u00e9g\u00fcl \u201eegzisztenci\u00e1lis kih\u00edv\u00e1st\u201d jelentenek a Google keres\u00e9si \u00fczlet\u00e1g\u00e1nak. \u00c1m aggodalmait a tech \u00f3ri\u00e1sra vonatkoz\u00f3 buktat\u00f3kkal kapcsolatban, elemz\u0151i megjegyz\u00e9sek seg\u00edtettek elfojtani. \u201eNe feledje, hogy m\u00e9g ha van is probl\u00e9ma, ezeknek a sr\u00e1coknak nagyon sok m\u00f3dja van arra, hogy el\u0151h\u00fazz\u00e1k a nyulat abb\u00f3l a bizonyos kalapb\u00f3l, ak\u00e1r egyik napr\u00f3l a m\u00e1sikra. Nem a semmi\u00e9rt tartj\u00e1k ennyire \u00e9rt\u00e9kesnek ezt a c\u00e9get\u201d \u2013 mondta.<br><br>Az Alphabet legink\u00e1bb a Google keres\u0151j\u00e9r\u0151l ismert. A Google a keres\u00e9s szinonim\u00e1j\u00e1v\u00e1 v\u00e1lt, ami a becsl\u00e9sek szerint 90%-os glob\u00e1lis piaci r\u00e9szesed\u00e9st jelent. A Google fej\u0151steh\u00e9n a c\u00e9g sz\u00e1m\u00e1ra, a keres\u0151motor 2023-ban 175 milli\u00e1rd doll\u00e1r bev\u00e9telt termelt, ami k\u00f6zel 8%-os n\u00f6veked\u00e9st jelent 2022-h\u00f6z k\u00e9pest.<br><br>A massz\u00edv bev\u00e9teln\u00f6veked\u00e9s annak ellen\u00e9re k\u00f6vetkezett be, hogy 2023 viszonylag lass\u00fa volt a hirdet\u00e9si n\u00f6veked\u00e9s szempontj\u00e1b\u00f3l, mivel sok hirdet\u0151 \u00f3vatos volt hirdet\u00e9si k\u00f6lts\u00e9gvet\u00e9s\u00e9vel a gazdas\u00e1ggal kapcsolatos bizonytalans\u00e1gok miatt. A keres\u00e9si bev\u00e9telek azonban gyakran kev\u00e9sb\u00e9 \u00e9rz\u00e9kenyek gazdas\u00e1gilag, mint m\u00e1s t\u00edpus\u00fa hirdet\u00e9sek. Ennek az az oka, hogy ez a fajta rekl\u00e1m teljes\u00edtm\u00e9ny alap\u00fa, \u00e9s \u00edgy jobban m\u00e9rhet\u0151 hat\u00e1ssal van az elad\u00e1sokra.<br><br>Az Alphabet m\u00e1sik nagy \u00fczlete a YouTube, amely 2023-ban 31,5 milli\u00e1rd doll\u00e1r bev\u00e9telt termelt, ami 8%-os n\u00f6veked\u00e9st jelent. A Google-hoz hasonl\u00f3an bev\u00e9teleinek nagy r\u00e9sz\u00e9t a hirdet\u00e9sekb\u0151l szerzi. A c\u00e9g YouTube Premium \u00e9s Music szolg\u00e1ltat\u00e1sai azonban \u00e9ppen csak meghaladt\u00e1k a 100 milli\u00f3 el\u0151fizet\u0151 sz\u00e1m\u00e1t. Mindk\u00e9t szolg\u00e1ltat\u00e1s hirdet\u00e9smentes tartalmat k\u00edn\u00e1l, \u00e9s mintegy 15 milli\u00e1rd doll\u00e1rral j\u00e1rult hozz\u00e1 a YouTube bev\u00e9tel\u00e9hez.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"740\" height=\"416\" src=\"https:\/\/atconsulting.hu\/wp-content\/uploads\/2024\/10\/106349568-1579719779301img_3380r-2.webp\" alt=\"\" class=\"wp-image-755\" srcset=\"https:\/\/atconsulting.hu\/wp-content\/uploads\/2024\/10\/106349568-1579719779301img_3380r-2.webp 740w, https:\/\/atconsulting.hu\/wp-content\/uploads\/2024\/10\/106349568-1579719779301img_3380r-2-300x169.webp 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">Jim Cramer a CNBC m\u0171sor\u00e1ban<\/figcaption><\/figure><\/div>\n\n\n<p>Cramer a YouTube-\u00fczlet\u00e1g\u00e1t is dics\u00e9rte, amely 423 milli\u00e1rd doll\u00e1r \u00e9rt\u00e9k\u0171 lehet, a Needham-f\u00e9le Laura Martin janu\u00e1ri komment\u00e1rja szerint. Megjegyezte, hogy az Alphabet nem vesz\u00edtett sok piaci r\u00e9szesed\u00e9st j\u00f6vedelmez\u0151 keres\u00e9si franchise-j\u00e1ban, hivatkozva az Oppenheimer &amp; Co. nemr\u00e9g megjelent cikk\u00e9re, amely a keres\u00e9st hangs\u00falyozta, mint a leghat\u00e9konyabb hirdet\u00e9si platformot, \u00e9s r\u00e1mutatott, hogy a v\u00e1llalat uralja a szektort.<br><br>Cramer megeml\u00edtett egy Bloomberg-sztorit is, amely r\u00e1mutatott a YouTube m\u00e9g mindig tart\u00f3 n\u00e9pszer\u0171s\u00e9g\u00e9re a fiatalok k\u00f6r\u00e9ben. Az iroda id\u00e9zett egy Pew Research felm\u00e9r\u00e9st, amely szerint a tin\u00e9dzserek 71%-a naponta l\u00e1togatja az oldalt, m\u00edg a versenyt\u00e1rs TikTok-ot ezzel szemben az 58%-a. \u201eL\u00e1thatja, hogy b\u00e1rmely fogyaszt\u00f3i term\u00e9keket gy\u00e1rt\u00f3 c\u00e9g mi\u00e9rt szeretne ott hirdetni\u201d \u2013 mondta. \u201eEzek a kiemelt \u00e9vek, hogy el\u00e9rj\u00e9k a tin\u00e9dzsereket, meg kell jelenni el\u0151tt\u00fck, amikor olyan \u00e9letre sz\u00f3l\u00f3 dolgokr\u00f3l d\u00f6ntenek, mint, hogy melyik fogkr\u00e9met, borotv\u00e1t vagy gabonapehelyet fogj\u00e1k haszn\u00e1lni.\u201d<br><br>A v\u00e1llalat a YouTube Short vide\u00f3kon kereszt\u00fcl is versenyezni k\u00edv\u00e1n a TikTokkal, \u00e9s \u00f6szt\u00f6nzi az alkot\u00f3kat a platform haszn\u00e1lat\u00e1ra. A YouTube Shorts bev\u00e9telszerz\u00e9se m\u00e9g korai szakaszban van, de a platform havi t\u00f6bb mint 2 milli\u00e1rd felhaszn\u00e1l\u00f3ja miatt nagy potenci\u00e1lis lehet\u0151s\u00e9get jelent, nem besz\u00e9lve a Mesters\u00e9ges Intelligencia m\u00e9g kezdeti \u00e1llapota adta lehet\u0151s\u00e9gekr\u0151l, amely szint\u00e9n az Alphabet profilj\u00e1ba v\u00e1g\u00f3 ipar\u00e1g.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jim Cramer (amerikai telev\u00edzi\u00f3s szem\u00e9lyis\u00e9g, \u00edr\u00f3, el\u0151ad\u00f3m\u0171v\u00e9sz \u00e9s egykori hedge fund menedzser. \u0150 a Mad Money m\u0171sorvezet\u0151je a CNBC-n, \u00e9s a Squawk on the Street m\u0171sorvezet\u0151je), h\u00e9tf\u0151n a CNBC m\u0171sor\u00e1ban elmagyar\u00e1zta, mi\u00e9rt \u00e9rdemes a befektet\u0151knek az Alphabet r\u00e9szv\u00e9nyeit tartani a portf\u00f3li\u00f3jukban, dics\u00e9rve a keres\u00e9si \u00fczlet\u00e1g \u00e9s a v\u00e1llalati tulajdon\u00fa YouTube folyamatos siker\u00e9t. Cramer \u00fagy d\u00f6nt\u00f6tt, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mi\u00e9rt \u00e9rdemes ragaszkodni az Alphabet r\u00e9szv\u00e9nyekhez? - AT Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atconsulting.hu\/index.php\/2024\/04\/08\/miert-erdemes-ragaszkodni-az-alphabet-reszvenyekhez\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi\u00e9rt \u00e9rdemes ragaszkodni az Alphabet r\u00e9szv\u00e9nyekhez? - AT Consulting\" \/>\n<meta property=\"og:description\" content=\"Jim Cramer (amerikai telev\u00edzi\u00f3s szem\u00e9lyis\u00e9g, \u00edr\u00f3, el\u0151ad\u00f3m\u0171v\u00e9sz \u00e9s egykori hedge fund menedzser. \u0150 a Mad Money m\u0171sorvezet\u0151je a CNBC-n, \u00e9s a Squawk on the Street m\u0171sorvezet\u0151je), h\u00e9tf\u0151n a CNBC m\u0171sor\u00e1ban elmagyar\u00e1zta, mi\u00e9rt \u00e9rdemes a befektet\u0151knek az Alphabet r\u00e9szv\u00e9nyeit tartani a portf\u00f3li\u00f3jukban, dics\u00e9rve a keres\u00e9si \u00fczlet\u00e1g \u00e9s a v\u00e1llalati tulajdon\u00fa YouTube folyamatos siker\u00e9t. 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